Izandu Media
Izandu Media 15 Sep 2021
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Xinjiang ready to take goji berries to global markets

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As farmers began preparing for the first goji berry harvest of the year in Jinghe county, Xinjiang Uygur autonomous region, in June, their hopes of cashing in on their crops were higher than in previous years.On March 1, the agreement between China and the European Union on geographical indications took effect, bringing in the prospects of better prices and global markets.The goji berries produced in Jinghe county are one of 200 products that have a specific geographical origin with qualities or a reputation due to that origin, and therefore come under the protection of the agreement.Last year, China and the EU rolled out measures to protect 100 of the EU's geographical indications and 100 Chinese geographical indications against imitations.

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